Archive for February, 2010

The Poet by Ken Chawkin

February 26, 2010

The Poet

Man is made in the image of God

he composes as he moves walking within his own world

people, things, impressions, enter get transformed, reconstructed become part of his inner landscape

they make their way out again envoys, wearing masks, metaphors made of sounds, words, images

he hears them, sees them he is the observer and the observed the poet and the poem

he becomes the poem the poem contains him together they embody the world

.

And God said, “Let us make man in our own image, in our own likeness.” Genesis 1:26a, 27

I am one, may I be many. Having created the creation, the creator entered into it. Taittiriya Upanishad 2.6.1

.

—Ken Chawkin For Bill Graeser

Written November 6, 2004 Modified April 20, 2007

Also see The Poet by Rolf Erickson

The Poet by Rolf Erickson

February 26, 2010

The Poet

There are no worlds but images
that can be put into words
never quite perfectly.

But close enough
close enough to keep the poet alive.

The poet stands on the corner
of the town square
greeting passers-by with haiku.

The same old words pieced together
somehow new
words in ways that no one ever heard before.

There are no images but feelings
that grasp for words
like a blind man seeing with fingertips.

The poet lives in the world of feeling
searching for loopholes
for a way to say just one perfect thing
and keep on living.

There are no feelings but unity
where words cannot survive
that intense pressure of perfection.

Unity—
there are no words
there are no images
there are no worlds.

No, not even this one.

The poet longs for unity
his moment of perfection
but cannot go there and still make poems.

He walks the edge of the canyon
one foot on earth
the other reaching out over the abyss
searching for solid air.

—Rolf Erickson
For Ken Chawkin
April 20, 2007

Also see The Poet by Ken Chawkin, and Mirror Lake by Rolf Erickson.

Russell Simmons Speaks Openly About The Importance Of Meditation

February 25, 2010

Posted on Global Grind, The Huffington Post, and World News
February 24, 2010

Russell Simmons: Why I Meditate

I have been a meditator for about 12 years. It has given me energy, strength, health, wisdom, and access to my own inner stillness, inner silence, inner bliss. It is my connection to myself; it is my connection to the universe.

About two years ago, I visited a school in South Africa where all the students practiced one particular form of meditation–Transcendental Meditation (TM). They were bright, alert, energized with life. A short while later I returned to New York and I met a long-time TM teacher, Bob Roth, who is a national director of the David Lynch Foundation, a nonprofit organization that has provided scholarships for over 100,000 at-risk school children (and at-risk teens and adults and elderly people) to learn to meditate.

I always thought of meditation as a way to trick the mind to be still. Yogis know that when the mind is still, when the noise is gone, then the person is in total bliss, total happiness. I had heard a lot about Transcendental Meditation but had never learned it.

Bob talked about how TM worked. He described the mind as like an ocean, with waves on the surface (thoughts) and silence at its depths. He said that many
meditations try to impose an artificial calm on the surface of the mind while this meditation accepted thoughts but simply allowed the thinking mind to  effortlessly settle down and experience the transcendent–the field of silence within.

Decades of research conducted at medical schools like Harvard and Stanford, and funded with tens of millions of dollars by the National Institutes of Health showed TM developed the brain and increased creativity and intelligence, and reduced stress, anxiety, depression and high blood pressure. (Some insurance companies even reimburse for TM instruction if you have high blood pressure.) Research on meditating students showed rising grades and reduced suspensions and expulsions, fewer dropouts, and higher graduation rates.

Even though I had been meditating in different ways for over 10 years, I asked Bob to teach me. I have now been doing TM for two years. It has changed my experiences in meditation and therefore my experiences in life.

I call Bob “the monk.” He lives down the street from me and we have become good friends. We meditate together at my home whenever we are both in the city. Bob told me some time ago about the work of the David Lynch Foundation with at-risk young people fighting addiction, American Indians with high suicide rates and type-2 diabetes, veterans from Iraq and Afghanistan with PTSD, and prison inmates and guards in pressure-cookers behind thick walls. He also told me about how meditation-based executive training and wellness programs are being used in large companies and small businesses.

I support the Lynch Foundation. I am now on the Foundation board of advisors, and I am part of the process of bringing meditation to people in need.

Why am I doing this? Because it is something I believe in. Are there critics? No, not really, not any more. The science is irrefutable (more than 340 studies published in top scientific journals). And if there are critics, they are not with the National Institutes of Health or the American Medical Association or the American Heart Association, which have continued to fund and/or publish TM research for decades. If any, these people exist noisily on the fringes of the web world (you know, the “birther” types).

Several months ago, I was invited to speak on TM at the Doe Fund, probably the most successful program in the nation to help homeless men re-enter society. The Doe Fund, founded and run by George and Harriet McDonald, provides educational and vocational training for 1000 men at in-residence facilities throughout the five boroughs. I spoke to about 200 men at the facility in Harlem.

The men listened with an openness that surprised and pleased me. I told them the purpose of life is to be a giver, that wealth is not defined by money, that happiness — living it and giving it — is the goal of life. Before I spoke only a few men had signed up to learn to meditate. Afterwards, the list filled several pages. So many have started and so many more are ready to start.

One of the men who learned, Richard, has now been meditating for a few months. For as long as he can remember, Richard said, he instinctively knew the ancient truth of life–that we are all connected together at our source. “I have always known ‘I am That, you are That, all of this is nothing but That,’ Richard said. He said he knew it but had never lived it. Then he started to meditate and transcend, to go beyond the surface noise of his mind and experience the field of silence within. Once he started to meditate, he knew from direct experience, not as some intellectual idea, the true underlying unity of life.

This was something I never expected to hear from a man who had been meditating for just a few months. It is a supremely enlightened realization. Students of the greatest yogis struggle for a lifetime to understand and gain this experience of unity, of connectedness.

The ancient Yogis acknowledged the suffering that exists in the world. But, they said, the suffering exists on the surface of life. At its depths, life is an ocean of energy, intelligence, and bliss. And that ocean lies within us all. Meditation–simple, effortless meditation–is the path to that field. You don’t have to believe in meditation for it to work. You just have to take the time to do it. As the Bible says, “God helps those who help themselves.” My advice? Meditate.

If you want more information about what we are doing with the David Lynch Foundation, visit: www.DavidLynchFoundation.org

———–

There are two embedded videos of Bob Roth and Russell Simmons.

How does Transcendental Meditation change the brain?

Russell Simmons – Helping the Homeless

Girls with ADHD more prone to depression, anxiety than boys; meditation helps

February 23, 2010

DAVID LYNCH FOUNDATION
Office of ADHD and Learning Differences
70 Broad Street, New York, NY 10004
Tel: (703) 823-6933 • sgrosswald@tm.org

Girls suffer from delayed ADHD diagnosis, more prone to depression than boys
Meditation helps alleviate stress, reduce symptoms

A growing number of experts say the number of children with ADHD is greater than estimated because girls are often under-diagnosed. There are also differences in symptoms between the genders. “Girls are more likely to have the attentional type of ADHD, which can lead to difficulty in paying attention and focusing, rather than to disruptive behavior, which is more indicative of the behavior of boys with ADHD,” says Sarina J. Grosswald, Ed.D., a George Washington University-trained cognitive learning specialist who heads up the David Lynch Foundation’s education and health outreach to girls. “As a result, the ADHD diagnosis may be missed in as many as 50% to 75% of girls. On average, girls are diagnosed 5 years later than boys. As girls move into adolescence, those with ADHD are more likely to have clinical depression or anxiety disorders.”

A study published in the American Journal of Psychiatry’s online edition of January 15, 2010 followed 187 6- to 18-year-old girls with and without ADHD over an 11-year period. Reporting on this long-term study, Reuters Health pointed out that girls with the disorder were more likely than their peers to develop depression, anxiety, eating disorders, or other psychiatric problems by the time they reached adulthood.

Concerns about ADHD medications

While in some cases a child cannot function without medication, there is growing concern about the health risks and side-effects associated with the common ADHD medications, including mood swings, insomnia, tics, slowed growth, and heart problems.

A new study, the first of its kind, released February 17, 2010 by the Government of Western Australia’s Department of Health, found that “long-term use of drugs such as Ritalin and dexamphetamine may not improve a child’s social and emotional well-being or academic performance.” The chair of the Ministerial Implementation Committee for Attention Deficit Hyperactivity Disorder in Western Australia said in the Department’s press release, “We found that stimulant medication did not significantly improve a child’s level of depression, self perception or social functioning and they were more likely to be performing below their age level at school by a factor of 10.5 times.”

“Medication for ADHD is very effective for some children, but it is marginally or not effective for others. Even for those children who show reduced symptoms with the medication, the improvement is often insufficient or accompanied by troubling side-effects,” said William Stixrud, Ph.D., a Silver Spring, Maryland, clinical neuropsychologist.

Stress interferes with ability to learn

“Virtually everyone finds it difficult to pay attention, organize themselves and get things done when they’re under stress,” explained Stixrud. “Stress interferes with the ability to learn—it shuts down the brain. Prior research shows ADHD children have slower brain development and a reduced ability to cope with stress.” added Stixrud.

The Transcendental Meditation (TM) technique may be an effective and safe non-pharmaceutical aid for treating ADHD, according to a recent study published in the online peer-reviewed journal Current Issues in Education.

The pilot study was conducted in a private K-12 school for children with language-based learning disabilities. Participation was restricted to 10 students, ages 11-14, who had pre-existing diagnoses of ADHD. About half of the students were on medication. The students meditated at school in a group for 10 minutes, morning and afternoon. After three months, researchers found over 50% reduction in stress and anxiety, and reduced ADHD symptoms in the entire group.

Stixrud, co-author on the TM-ADHD study, said, “It stands to reason that the TM technique, which reduces stress and organizes brain function, would reduce ADHD symptoms.”

Meditation improves classroom experience

“The effect was much greater than we expected,” said Sarina Grosswald, lead researcher on the study. “A 50 % reduction in anxiety and depression symptoms is dramatic,” she explained. “This can be especially valuable for girls who are more prone to these types of symptoms. The children also showed improvements in attention, working memory, organization, and behavior regulation. After the in-school meditation routine began, teachers reported they were able to teach more, and students were able to learn more because they were less stressed and anxious.”

Grosswald added, “There is substantial research showing the effectiveness of the TM technique for reducing stress and anxiety, and improving cognitive functioning among the general population. What’s significant about these new findings is that among children who have difficulty with focus and attention, we see the same results. TM doesn’t require concentration, controlling the mind or disciplined focus. The fact that these children are able to do TM, and do it easily, shows us that this technique may be particularly well suited for children with ADHD.”

Parents pleased with results

Andy and Daryl Schoenbach’s daughter was diagnosed with ADHD in second grade. Like most ADHD children she was taking medication. “The medication helped but had mixed results—she still lost focus, had meltdowns, and the medications affected her sleep and appetite,” said Andy, who lives with Daryl in Washington D.C. “She was not performing close to her potential and we didn’t see the situation improving. So at the end of seventh grade when her doctor recommended increasing the medication, we decided it was time to take a different course—stopping the medication and using Transcendental Meditation.”

“The results were quite remarkable,” Daryl said. “The twice daily meditations smoothed things out, gave her perspective, and enabled her to be in greater control of her own life when things started falling apart. It took some time, but it gradually changed the way she handled crises and enabled her to feel confident that she could take on greater challenges—in her own words, ‘climb a mountain.’”

“Everyone noticed the change,” Andy added.

Ongoing research

A soon-to-be-published second study on TM and ADHD shows that after 3 months of practice the TM group demonstrated more efficient brain functioning (as measured by EEG) compared to the control group during a difficult visual-motor task. The TM group also showed improvements in language skills on a cognitive performance test.

Students reported that they felt calmer, less stressed, and better able to concentrate on their schoolwork. They also said they were happier since they started TM.

###

For interviews, contact Dr. Grosswald
Bio available upon request

Sarina J. Grosswald, Ed.D.
Executive Director
Office of ADHD and Learning Differences
David Lynch Foundation
(703) 823-6933
sgrosswald@tm.org
sfschools@tm.org

FACT SHEET

Attention Deficit Hyperactivity Disorder (ADHD)

· The Center for Disease Control reports that nearly 50% of the 4.5 million children (ages 4-17) in the United States diagnosed with ADHD are on ADHD medication—and the majority of those on medication stay on it in adulthood.

· The rate of prescriptions for Attention Deficit Hyperactivity Disorder in the U.S. has increased by a factor of five since 1991—with production of ADHD medicines up 2,000 percent in 9 years.

· The commonly used drugs for ADHD are stimulants (amphetamines). These drugs can cause persistent and negative side-effects, including sleep disturbances, reduced appetite, weight loss, suppressed growth, and mood disorders. The side-effects are frequently treated with additional medications to manage insomnia or mood swings. Almost none of the medications prescribed for insomnia or mood disturbances are approved by the Food and Drug Administration (FDA) for use with children.

· The long-term health effects of ADHD medications are not fully known, but evidence suggests risks of cardiac disorders and sudden death, liver damage and psychiatric events. It has also been found that children on long-term medication have significantly higher rates of delinquency, substance use, and stunted physical growth.

The Transcendental Meditation Technique

· The Transcendental Meditation technique is an effortless technique practiced 10-20 minutes twice a day sitting comfortably with the eyes closed.

· TM is not a religion or philosophy and involves no new beliefs or change in lifestyle.

· Over 350 peer-reviewed research studies on the TM technique confirm a wide range of benefits for mind, body and behavior.
· Several studies have compared the effects of different meditation practices and found that Transcendental Meditation provides deeper relaxation and is more effective at reducing anxiety, depression and hypertension than other forms of meditation and relaxation. In addition, no other meditation practice shows the widespread coherence throughout all areas of the brain that is seen with Transcendental Meditation.

· The Transcendental Meditation technique is taught in the United States by a non-profit, educational organization.

· More information can be obtained by calling 888-LEARN-TM or visiting www.ADHD-TM.org, www.AskTheDoctors.com, or www.TMEducation.org.

###

NB: After posting this article, a new study came out on July 26, 2011: New study shows Transcendental Meditation improves brain functioning in ADHD students: A non-drug approach to enhance students’ ability to learn.

A random-assignment controlled study published today in Mind & Brain, The Journal of Psychiatry (Vol 2, No 1) found improved brain functioning and decreased symptoms of attention-deficit/hyperactivity disorder, ADHD, in students practicing the Transcendental Meditation® (TM) technique. The paper, ADHD, Brain Functioning, and Transcendental Meditation Practice, is the second published study demonstrating TM’s ability to help students with attention-related difficulties.

See TM improves brain function in ADHD students, also reported in the TM Blog: New study finds TM boosts brain functioning and helps students with ADHD.

And this new important related article posted in The Huffington Post on meditation helping kids get off ADHD drugs came out in Jan 6, 2012: ADHD Drug Shortage: Can Meditation Fill the Gap? 

This Heavy Craft by Canadian Poet P.K. Page

February 22, 2010

This Heavy Craft

The wax has melted
but the dream of flight
persists.
I, Icarus, though grounded
in my flesh
have one bright section in me
where a bird
night after starry night
while I’m asleep
unfolds its phantom wings
and practices.

— P.K. Page

Transcendental Meditation for Barbados Prisoners

February 21, 2010

Prisons Superintendent pushes transcendental meditation for prisoners

Posted by admin on 2/19/10 • Categorized as Crime/police

Prisoners at the Dominica State Prison have received the opportunity to learn the art of transcendental meditation, as well as engage in competitive indoor and outdoor sports on the prison’s compound, according to Superintendent of Prisons Algernon Anthony Charter.

In his address at the closing of the January Criminal Assizes at the High Court of Justice on Thursday Charter said the transcendental meditation program which recently started is intended to help change the behaviour of prisoners.

“This will help them to relax …. We hope that it will help them to see and behave differently,” Charter noted.

He assured that this program would not give prisoners the power or ability to abandon the prison grounds.

“The inmates who are going to do transcendental meditation, we give the assurance that they will not leave the prison shores … we offer opportunities hoping that they change their cognition,” Charter said.

“We are also going to start very soon some competitive sports between the inmates, booth indoor and outdoor,” he added.

A skills training program is being conducted at the institution, where prisoners are taught construction.

“We continue to do some skills work with inmates in terms of construction. We are constructing a new kitchen, bakery, mess hall and stall room facility with the help of the inmates,” Charter informed.

He also gave an account of the population of the state prison, stating that 275 inmates are housed there – four females and 271 males.

Sixty-nine males and one female are convicted from the High Court, while 143 males and three females were sentenced at the Magistrate’s Court. Fifty-six males are on remand, including three males standing for trial.

The superintendent said that there are a small number of juveniles enrolled at the prison. They are housed separately from the adults. Charter said that most violent fights occur among juveniles.

Hermisha Rolle/staff reporter.

Peter Wallace’s story of how he met Maharishi

February 16, 2010

PETER WALLACE SPEAKS TO VEDIC SCIENCE CLASS

Listen to TM movement pioneer Peter Wallace’s address to the Masters in Vedic Science class on the campus of Maharishi University of Management, via KHOE 90.5 FM – World Radio – Including Maharishi Gandharva Veda Music Channel.  (mp3 90min, 82MB)

Here is another KHOE interview: Peter Wallace is interviewed by Dean of Faculty Cathy Gorini, in this installment in a series on the history of the TM Movement. Peter tells how his younger brother Keith, who did pioneering research on Transcendental Meditation, got involved. Keith is now Chairperson of the Department of Physiology & Health at M.U.M. Peter also speaks of the power and profundity of the Invincible America Assembly, of which he is a participant, as a manifestation of the greatness of Maharishi’s teaching. Recorded Oct 2 2011 (mp3 55 min , 19 MB)

Here is a later video interview uploaded by on Sep 3, 2011: Peter Wallace- Early History TM Movement and Maharishi

Short Transcription:
Jim Mayhew: My name is Jim Mayhew I am the founding facilitator of the Yogic Flyers for Heaven on Earth Foundation and today I have the great pleasure and privilege of interviewing a man that has been involved in the TM Movement right from the very beginning one of the first people to meet Maharishi. He has wonderful stories to tell of the early parts of the TM Movement. Very interesting insights to share, so without further ado… his name is Peter Wallace, by the way and he is from a family who has been very devoted to Maharishi for many years, and he is an successful artist and art dealer, his passion is Russian art and maybe if we have time later with the camera we will share some of his… So without further ado share some of your insights and experiences you had mentioned when you had first met Maharishi…

Peter Wallace: I guess it started really in Paris when I had an experience an existential experience to take charge of my own life and direct it in such a way that it would have some meaning. That involved figuring out what the meaning of life was and it involved doing something about it.

Meditation may be the Future of Anti-Aging, Part I

February 16, 2010

Meditation may be the Future of Anti-Aging, Part I

by Angela Eksteins, citizen journalist
See all articles by this author
Email this author

(NaturalNews) According to the American Academy of Anti-Aging Medicine, 90% of all adult illness is due to the degenerative processes of aging. Anti-aging medicine, aiming for longevity and optimal health, is most certainly the ‘specialty’ of the future and is based on the early detection, prevention and reversal of age-related disease. While science continues to search for answers, research has already revealed that meditation is a potent anti-aging practice that can take years off your physiological age.

STRESS = AGING

Aging is most certainly a complex issue with many factors coming into play, but one thing that researchers do agree on is that stress (mental, emotional, and physical) causes us to age.

Eva Selhub, MD, Medical Director of the Mind/Body Medical Institute says, “If we can affect the stress response, we can affect the aging process.” She says “There`s a reason why experienced meditators live so long and look so young.” (The Anti-Aging Effects of Meditation; http://www.more.com/2025/2674-the-a…)

In a recent interview with CNN, Dan Buettner, author of “The Blue Zones” and researcher into longevity hotspots around the world, suggests small lifestyle changes can add up to 10 years to most people`s lives. He says aging is 10% genetic and 90% lifestyle. Buettner stated that having mechanisms to shed stress, like prayer and meditation, was of high importance in the longevity hotspots he studied and a major factor in long-term health and aging.

Dr. Robert Keith Wallace was one of the first scientists to study the effects of meditation on aging and he published his findings in the International Journal of Neuroscience (16: 53 58, 1982). His research was based on the practice of Transcendental Meditation.

Dr. Wallace found that subjects with an average chronological age of 50 years, who had been practicing Transcendental Meditation for over 5 years, had a biological age 12 years younger than their chronological age. That means a 55-year-old meditator had the physiology of a 43-year-old.

Several of the subjects in the study were found to have a biological age 27 years younger than their chronological age. This study has since been replicated several times. Other studies have also shown the beneficial effects of Transcendental Meditation on the aging process. (The Transcendental Meditation Program; http://www.tmprogram.com.au/book/ch… )

History reveals many examples of seemingly `ageless` saints, dedicated to the practice of meditation, whose lives have demonstrated the enormous capacity of the human body to live much longer than today`s average life span.

Yes, these `ageless` saints and yogis practically dedicated their whole lives to meditation but even we, as average householders, can potentially live much longer, healthier lives. Meditation has revealed itself to be one of the most beneficial practices to relieve some of the stress related to aging.

Bernard Siegel, M.D., Professor, Yale University School of Medicine, wrote in Love, Medicine and Miracles (New York: Harper and Row, 1986): “Other doctors` scientific research and my own day-to-day clinical experience have convinced me that the state of the mind changes the state of the body by working through the central nervous system, the endocrine system, and the immune system. Peace of mind sends the body a `live` message, while depression, fear and unresolved conflict give it a `die` message.”

“The physical benefits of meditation have recently been well documented by Western medical researchers,” says Dr. Siegel. “Meditation also raises the pain threshold and reduces one`s biological age… In short, it reduces wear and tear on both body and mind, helping people live longer and better.” (Paramahansa Yogananda. 1995. The Bhagavad Gita, p 379-380)

Bibliography:
http://www.tmprogram.com.au/book/ch…
http://www.worldhealth.net/about-an…
http://www.more.com/2025/2674-the-a…
http://www.cnn.com/2009/HEALTH/11/3…
Paramanhansa Yogananda. 1995. The Bhagavad Gita, p. 379-380. Los Angeles: Self-Realization Fellowship

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A passionate advocate for organic living and personal empowerment, Angela hopes to inspire others to live a healthy, wealthy life of purpose through her website www.thesoulroom.com
Angela’s expertise is organics, meditation & alternative healing techniques and philosophies. She holds qualifications in Natural Skin Care Product Development, Reiki, Thought Field Therapy, Organic Facials & Massage.
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Remembering the Pillsbury Doughboy

February 10, 2010

A Bit of Sad News. Please join me in remembering a great icon of the entertainment community.

The Pillsbury Doughboy died yesterday of a yeast infection and trauma complications from repeated pokes in the belly. He was 71.

Doughboy was buried in a lightly greased coffin. Dozens of celebrities turned out to pay their respects, including Mrs. Butterworth, Hungry Jack, the California Raisins, Betty Crocker, the Hostess Twinkies, and Captain Crunch.

The grave site was piled high with flours. Aunt Jemima delivered the eulogy and lovingly described Doughboy as a man who never knew how much he was kneaded.

Doughboy rose quickly in show business, but his later life was filled with turnovers.. He was considered a very smart cookie, but wasted much of his dough on half-baked schemes. Despite being a little flaky at times, he still was a crusty old man and was considered a positive roll model for millions.

Doughboy is survived by his wife Play dough, three children: John Dough, Jane Dough and Dosey Dough, plus they had one in the oven. He is also survived by his elderly father, Pop tart.

The funeral was held at 3:50 for about 20 minutes.

In lieu of flours, just send a little dough.

If this made you smile for even a brief second, please rise to the occasion and take time to pass it on and share that smile with someone else who may be having a crumby day and kneads a lift.

Mashable: David Lynch Goes Mobile

February 10, 2010

Mashable | The Social Media Guide
About 15 hours ago Christina Warren 7

From “Eraserhead” to MMS: David Lynch Goes Mobile

Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans.

We spoke with Mogreet and the David Lynch Foundation about the technology, the purpose of the campaign and how the DLF is using social media and technology to further its message.

Spreading a Message With Mobile Video

The ever-increasing pace of smartphone adoption only underscores the growing importance of mobility. As we’ve seen with everything from mobile app stores to the Red Cross’s text message for Haiti campaign, mobile is an extremely valuable platform for brands and nonprofits to get their messages across.

Videovideo is an important communication driver, too, and when you combine the two technologies together, you end up with something potentially amazing.

Last month, we wrote about Thwapr, a company that specializes in doing mobile-to-mobile video. We see mobile video messaging as something that’s only going to continue to grow, especially as more and more companies realize just how many users are able to actually view video on their phones.

One of the companies that is really focused on mobile video marketing is Mogreet. Mogreet works with companies so that they can send video MMS messages to users that request their information. Because virtually every mobile phone sold since 2005 or so can support MMS messages that include video playback, the potential audience for these sorts of messages is huge.

I spoke with James Citron, the CEO of Mogreet, and he told me that the company has more than 2,700 device profiles in its database, meaning that if you have a cell phone, chances are, it can play one of Mogreet’s video MMS messages. Each video is encoded in a variety of different formats and it is sent to phones in the best format for that phone, so that users of an iPhone get a different experience than someone using a Motorola Razr, but each user gets the best possible experience for his or her device.

While this has primarily been used for commercial advertisers, Mogreet is interested in getting into the non-profit space too, because that’s perhaps an even better market for this sort of service. Think about it, what if you could donate and then get a video message back showing someone who is helped by your donation saying thanks? Or what if you could see what is going on in Haiti or some other place that needs aid? The non-profit organization’s message might be that much more powerful. After all, images often speak louder than words.

To that end, Mogreet decided to work with the David Lynch Foundation and bring some of Lynch’s talents — and messages — to his fans.

David Lynch Goes Mobile

The David Lynch Foundation Television is dedicated to documenting programs that awaken creativity and transform lives. To that end, the foundation has a website, DLF.TV, that has lots of video content of David Lynch and of people the Foundation has helped, as well as of other artists and friends who have support the Foundation’s vision.

The first mobile video message that the DLF will be sending to fans is of a short film that Lynch directed featuring the musician and artist Ariana Delawari. Delawari’s debut album, Lion of Panjshir was recorded in Kabul and Los Angeles, and reflects the cultures of both places. Delawari’s decision to return to Afghanistan in 2007 to record the album influenced her work and its overall sound. Like Lynch, Delawari is a student of transcendental mediation and like Lynch, it has also influenced her life and her work.

Lynch directed a six-minute short showing off Delawari’s style and voice. The style is unmistakable Lynch, from the background to the sound mix to the camera angles. It’s also a piece that works well when viewing on the web or on a mobile phone. To spread the word about Delawari — and to kick off a mobile-type of initiative — fans can text ‘LYNCH’ to 647338.

It’s an interesting approach to spread a message from an always-interesting director. It’s also something we expect to be a growing trend, especially as nonprofits start to embrace the power of mobile.

What do you think about mobile video? Are you a fan of David Lynch? What do you think of this initiative? Let us know!

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