Posts Tagged ‘Moving America Forward’

Iowa Entrepreneur profiles Ideal Energy, Fairfield

November 1, 2017

IPTV IOWA entrepreneur

Iowa Public Television’s Iowa Entrepreneur aired a profile of a local sustainability company in Fairfield, Ideal Energy, co-founded by two MUM graduates, Troy Van Beek and his wife Amy Van Beek. The show first aired on IPTV July 28, 2017. Here’s the hyperlinked title and description to the video: Ideal Energy, Fairfield.

After returning home from active duty, a Navy SEAL sought an education in sustainability at a small Iowa university. Now, he and his wife work together, using renewable energy to sow the seeds of peace.

The show opens with a description of what makes Fairfield unique and the influence of the local university, Maharishi University of Management. The university was the first in the country to offer a four-year degree in sustainability. Students and faculty practice Transcendental Meditation.

The video profiles Troy’s time as a U.S. Navy SEAL in Afghanistan, a lead sniper, part of a team, to protect the head of the country. We later see him setting up his own security company in Africa. During this time he was having second thoughts about his chosen profession using guns to create peace. When he found Fairfield and MUM on the internet, he was inspired to make a life-changing decision and moved to this small Midwest city to become a student. It was there that he would meet his future wife, Amy Greenfield, an eco-developer.

Troy was immediately recognized as someone exceptional and was asked to help with projects to upgrade the university’s buildings to greener standards. They supported his ideas and he learned by doing. He graduated in 2009 with a Bachelors of Science degree in Sustainability (now a BA in Sustainable Living) and the skills to make a difference.

Mayor Ed Malloy invited Troy Van Beek and Lonnie Gamble, one of his teachers and a founding faculty member in MUM’s Sustainable Living department, to join a select committee to put a Go-Green Strategic Plan 2020 together for Fairfield. Reducing energy usage and making buildings more energy efficient was part of the plan. Companies supported this vision, but there was no one to help implement it.

IPTV-Ideal Energy Co-Founders Amy and Troy Van Beek

To fill that void, Amy and Troy started their own sustainability company, Ideal Energy. They became one of the first solar companies in Iowa, installing around two megawatts of solar power on various buildings across the state. Thanks to their efforts, Fairfield has the highest number of solar energy installations per capita in Iowa. They received national and international recognition. In 2014, Troy and Amy were featured in a Huffington Post article and video: What the EPA Clean Power Plan Means: More Jobs, Less Carbon. And they were invited to speak at the 2015 United Nations Framework Convention on Climate Change in Paris.

I asked Troy how this IPTV show had come about and he said, “They reached out to us. We just made ourselves available. They did reference the Oprah video though. That may be where they heard of us.” Troy and Amy were included in Oprah’s televised visit to Fairfield, America’s Most Unusual Town, which featured an impressive profile of Troy.

In the Iowa video, this dynamic young couple explain how they started the company with just the two of them doing everything. As the demand for more solar installations increased, they needed to hire staff. Troy feels his experiences as a Navy SEAL prepared him to build a team and inspire them with the vision they were manifesting. Not only were they saving energy costs for local businesses, they were also providing jobs, and improving the local economy.

Troy also describes what he saw overseas—the disparities between the haves and the have-nots—especially when it came to energy and power. He sent me a quote for this article. It’s a powerful statement that sums up the core value of their company’s mission—to offer a proven solar solution that could put an end to wars over oil.

IPTV - Troy Van Beek, Co-Founder - Ideal Energy

“We are moving to an abundant sustainable world. Every solar panel adds to this movement. The technology makes it possible to move away from fossil fuels. It’s our mindset and entrenched vested interest that slow the transition. With that said, we are moving from a system of centralized energy and power to one that is distributed. This opportunity makes it one of the most important liberation movements of human history.”

Watch this inspiring 13-minute video profile of Troy and Amy Van Beek’s company, Ideal Energy, in Fairfield, Iowa. Visit their website: www.idealenergysolar.com. The 27-minute show of Iowa Entrepreneur, CapArms & Ideal Energy, aired July 28, 2017.

Related News on Fairfield, Maharishi University, and Ideal Energy

The university did build their off-the-grid Sustainable Living Center, the first of its kind. Troy installed a wind-turbine, with the help of students who built it, and added more solar panels on the energy cottage and new SLC classroom building.

Last year the Des Moines Register’s Kevin Hardy wrote a profile on Fairfield’s entrepreneurial spirit and the University’s sustainability efforts, which included a video interview with Troy: Why this Iowa town is thriving when so many aren’t. And, while ABC News was in town covering the political campaigning, Josh Haskell dropped by for a live report from MUM’s SLC to interview students and learn about sustainability and Transcendental Meditation from Department head David Fisher.

The Smithsonian Magazine rated Fairfield in their top ten list (No. 7) of The 20 Best Small Towns to Visit in 2013. Later that year, Des Moines Register columnist Rox Laird featured Fairfield’s civic collaboration and Maharishi University’s Sustainable Living Center in his Op-Ed piece: Fairfield defines community action.

The following year, BuzzFeed named Fairfield No. 2 of their 11 Coolest Small Cities It’s Time To Road Trip To. Mayor Ed Malloy and Fairfield Iowa Convention and Visitors Bureau executive director Rustin Lippincott were interviewed on Moving America Forward, a national television show hosted by William Shatner. In 2004, Fairfield was selected Most Entrepreneurial Capital in Iowa, and in 2003, as the Most Entrepreneurial City in America (with a population under 10,000). Read more: Fairfield: The “Entrepreneurial Capital of Iowa.”

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“Moving America Forward,” a national TV show hosted by William Shatner, to feature Fairfield

March 6, 2014

Fairfield to be featured on national TV
By ANDY HALLMAN for The Fairfield Ledger, Jan 30, 2014

Doug Llewelyn, left, interviewed Fairfield Mayor Ed Malloy, center, and Fairfield Iowa Convention and Visitors Bureau executive director Rustin Lippincott last week in Los Angeles for the television show, “Moving America Forward.” The two men were interviewed as part of the show’s episode on Fairfield’s entrepreneurial spirit. The episode will air later this year at a time and channel to be announced. Llewelyn is perhaps best known to television audiences for hosting “The People’s Court” with Judge Joseph Wapner.

Doug Llewelyn, left, interviewed Fairfield Mayor Ed Malloy, center, and Fairfield Iowa Convention and Visitors Bureau executive director Rustin Lippincott last week in Los Angeles for the television show, “Moving America Forward.” The two men were interviewed as part of the show’s episode on Fairfield’s entrepreneurial spirit. The episode will air later this year at a time and channel to be announced. Llewelyn is perhaps best known to television audiences for hosting “The People’s Court” with Judge Joseph Wapner.

In the past few years, Fairfield has been in the national spotlight as numerous television programs and magazines have publicized what makes this town such a great place to live.

This year appears to be no different. That’s because Fairfield will be featured on a television show called “Moving America Forward,” hosted by William Shatner. The show will focus on the town’s entrepreneurial spirit and how this affects the residents’ quality of life.

Fairfield Mayor Ed Malloy and Fairfield Iowa Convention and Visitors Bureau executive director Rustin Lippincott flew to Los Angeles last week to be interviewed for the show. Their interviewer was Doug Llewelyn, who is most famous for hosting “The People’s Court” with Judge Joseph Wapner, which aired from 1981 to 1994.

The episode about Fairfield will air on YouToo TV this spring. After it airs on television, viewers can see it on the website YouTube.

Lippincott said he and Malloy chatted with Llewelyn for a few hours before taping began to give him an idea of what Fairfield is all about.

“We touched on what it’s like to live in Fairfield, and we covered the areas that make us a great place to live,” said Lippincott.

Fairfield will be the first town “Moving America Forward” has featured on its show, which normally highlights the accomplishments of individual business owners rather than whole cities. Lippincott said the show’s producers heard about Fairfield through the Smithsonian Magazine, which in 2013 named Fairfield the seventh-best small town to visit.

“Fairfield was recognized for fostering the environment that helped these businesses grow,” he said. “What makes this a unique recognition is we have 9,000 people but we have accomplished so much. That is, at its core, why we were recognized by ‘Moving America Forward.’”

Malloy said he began talking to the show’s senior producer Ruth Collins last year, who informed him Fairfield was a candidate for a spot on the show.

“She said they had done some research on our city and they found it fascinating, with all these different elements such as the entrepreneurship, sustainability and arts and culture,” he said. “She said, ‘We’d like to know more,’ so we sent them links to some of our websites.”

Collins said Fairfield was chosen from a pool of 70 candidate cities.

Malloy said Fairfield is often referred to as “Silicorn Valley,” a play on “Silicon Valley” near San Francisco, for the numerous technology and computer companies that were born here. He said many of those businesses were started in the late 1980s by software engineers educated at Maharishi International University, now known as Maharishi University of Management.

“Everyone who came to study and wanted to stay had to bring their own livelihood with them,” he said. “Because there were so many people who had a background in computers, there were a good dozen to 20 companies that were developing software. It became a phenomenon that these companies were originating from a small town in Iowa.”

Malloy said a financial journalist was doing a story about the entrepreneurial boom in Fairfield at the time, and referred to this technological enclave as the country’s “Silicorn Valley.”

During their interview with Llewelyn, Malloy and Lippincott mentioned not only the town’s strong IT sector but also its many other strengths such as manufacturing, tourism, education and agricultural economy.

The taped interview with Llewelyn lasted 15-20 minutes. Although Shatner is the host of the show, he was not on set for the interview. He introduces the clips and provides commentary throughout the show.

Malloy was filmed answering a set of questions about Fairfield. Shatner will be filmed asking those questions, and the two clips will be spliced together to make it appear Shatner is talking directly to Malloy.

Lippincott said the answers he and Malloy gave to the questions were not scripted, although the producer had an idea of what they would say from talking about their town with Llewelyn that morning.

In addition to the interviews with Malloy and Lippincott, the segment on Fairfield will include still photographs and silent camera footage of noteworthy places and events in town to be shown during the interviews. Malloy said he and others submitted videos to the producer, and the producers will get more video footage on their own later.

Even if residents miss the opportunity to watch the episode when it’s broadcast on television, chances are they will be able to view the video later. That’s because three Fairfield entities pooled their resources to purchase the video to use as a promotional tool once “Moving America Forward” is done with it.

Rights to the video cost $11,700, and the three entities who chipped in to purchase it were the city of Fairfield, the Fairfield Economic Development Association and the Fairfield Iowa Convention and Visitors Bureau. The three entities will own the video collectively.

Malloy said he felt the asking price to purchase the video was a bargain. He said he is glad the city will be able to show the “Moving America Forward” segment on the Fairfield Media Center’s public access cable channel, FPAC–9.

Reprinted with permission from The Fairfield Ledger

Related articles on Fairfield, Iowa’s entrepreneurial spirit:

@DMRegister’s Rox Laird Features Fairfield, Iowa’s Civic Collaboration and @MaharishiU’s Sustainable Living Center

Des Moines Register: Oprah in Iowa: Fairfield meditation segment airs Sunday

The Iowan: Sizing Up Small Towns: Rethinking Success in Rural Iowa: Fairfield Thinks Inclusively

See an article on The Power of the Entrepreneurial Class: Turning Fairfield, Iowa into a Rural Renaissance City, by Burt Chojnowski, published in the Economic Development Journal.


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