@eltonofficial Christmas TV ad for @jlandpartners tells story of the power of a gift to change a life

“Some gifts are more than just a gift”

Just saw this tweet from 15 Nov 2018 by @JKCorden of an amazing TV advert—a narrative about gift-giving featuring @eltonofficial—made for @jlandpartners, a large department store chain, played on Liverpool’s @RadioCity967. This artistic production also delivers a powerful message at the end—the power of a gift to change a life. It makes a statement! They must’ve aired it weeks before Christmas to get people in the spirit of shopping for gifts at their stores. But the message is timeless.

The Boy and The Piano

Watch the new John Lewis & Partners Christmas TV advert, The Boy and The Piano. This year’s story is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The film begins in present day and works backwards chronologically through Elton’s life right until the moment on Christmas morning when he received the special gift that changed his life. Here is the video: John Lewis & Partners Christmas Ad 2018#EltonJohnLewis 🎹

The Independent published a story behind the making of the video of the commercial: John Lewis Christmas advert: Behind the scenes of the film starring Elton John. They also include their video: The Making of The Boy and The Piano | John Lewis & Partners Christmas Ad 2018 #EltonJohnLewis 🎹

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